In the past decade the sale of cinema films showed an unprecedented decline, wherefore the film industry has been forced to come forward with something that could bring the audience back to the cinema. And this is 3D motion picture!
Entrepreneurial filmmakers have been experimenting with 3D films for 70 years: the British inventor, William Friese-Greene recorded 3D sketches as early as in 1893. Auguste Lumière also experimented with the 3D technology. In 1903 he presented the 3D version of the Arrival of a Train, without any special response, however it is a feat in itself that already the first motion picture screened (for a paying audience) had a 3D version.
Recent developments in the film industry have led to a growth in 3D films. For example, Steven Spielberg’s company, the Dreamworks, prepared all of its fifteen projects in 2009 with 3D technology. What’s more, their best film in 2008, Madagascar 2, was most successful in IMAX cinemas specialised in showing 3D films. Apart from Spielberg, the technology has been supported by filmmakers like James Cameron, Peter Jackson, DreamWorks CEO Jeffrey Katzenberg, or George Lucas and his 3D designs. However, 3D filmmaking got into the real focus of attention after the global box office hit of the 3D version of Avatar.
In addition to the cinema, television media empires and the largest entertainment electronics companies also realised – at an early stage – the opportunities inherent in 3D films. Sony, Panasonic, LG and many other large manufacturers have come up with their own solutions for 3D visualisation at home. Sony has set the objective to sell 3D products (televisions, consoles or Blu-ray players) worth USD 11 billion in the financial year closing in March 2013. The company has also announced that in three years’ time 30 to 50% of its television sets are likely to be suitable for the projection of 3D programmes.
There is no doubt that the billions of dollars invested into the film industry will soon establish the standard technological foundations for the production of traditional films in 3D. However, until then the most critical hurdle is the shortage of 3D contents, without which television sets suitable for the projection of 3D programmes cannot be sold either!
Consequently, the QUAESTOR Group has turned its attention to the production of 3D filmmaking, which offers a serious growth potential in the future. QUAESTOR has a majority stake in the Corv-Invest company group, which was set up in conjunction with film director and producer György Gát. Corv-Invest started working on a large-scale, historical digit3d animation already two years ago, before the global success of Avatar. The film is being produced in international cooperation. The version suitable for attracting film industry investors (script, copyright, demo version, tests, character and background plans, technological analyses, preliminary visual presentation) were completed and submitted in the spring of 2011. The required contracts have been signed to attract US film industry investors. The budget of the film is over USD 100 million, however, its completion requires another 2.5 to 3 years. The film is planned to fetch USD 400 to 600 million.